Leading Chinese domain name registrar, Nawang Technology, today began a major 12-month campaign across the Baidu Union advertising network. The objectives of the co-marketing campaign are to increase awareness of TLD Registry's Dot Chinese Online (.在线) & Dot Chinese Website (.中文网) TLDs -- the world's leading non-English new gTLDs, as measured by numbers of domains under management.

The joint Nawang-TLD Registry campaign represents a substantial joint venture investment in advertising costs and Nawang's excellent Baidu Union advertising expertise.

TLD Registry's CEO Arto Isokoski, CMO Simon Cousins and CTO Raymond Li kicked the campaign off with Nawang's 赵国生 and 张志坤 at Nawang headquarters in Xiamen on 9th June.

As a gesture of Nawang's commitment to Dot Chinese Online & Dot Chinese Website, the world's most popular IDNs are also featured on Nawang's popular "mall"  homepage (and with keen pricing!)