Premium Chinese Character Domain Names Sell for Between US$2,000 and $25,388 to Buyers Worldwide MACAU – March 24, 2014 – TLD Registry Ltd and Sedo, the world’s largest domain marketplace and monetization provider, today announced that the first premium domain name auction of new Chinese character gTLDs has raised US$182,000 from 33 auction lot sales. Bidders in the room and around the world paid between US$2,000 and US$25,388 for valuable Chinese character domain names in the Dot Chinese Online (.在线) and Dot Chinese Website (.中文网) TLDs. The hybrid live and online auction was staged in the Galaxy Macau’s “China Rouge” private member’s club and was simultaneously held live on Sedo’s online auction platform. Veteran and first-time domain name investors participated in and won auctions for domain names as diverse as “games.online” (游戏.在线) for $25,388, “casino.online” (赌场.在线) for $25,000, “realestate.online” (房地产.在线) for $16,000, “rent.online” (租赁.在线) for $15,500 and “bitcoin.online” (比特币.在线) for $14,388. “The inaugural landrush auction for Dot Chinese Online and Dot Chinese Website was a complete success,” said Arto Isokoski, TLD Registry’s CEO. “We achieved everything that we said we would do. Our innovative hybrid auction was delivered fully and with great satisfaction for our 50 guests. We are very happy with the value which investors have placed on our TLDs.” TLD Registry's Vice President of Strategy & Partner Relations, industry veteran Pinky Brand said, "We have unambiguously launched the premium domain name auction environment for ICANN's New gTLD program. No other New gTLD domain name registry has performed so strongly in its premium domain name sales since new domain extensions were introduced to the internet in November last year." In addition to the domain names sold at the live auction, many investors requested access to additional premium domain names, with some requesting portfolios of hundreds of premium domains in the Dot Chinese Online and Dot Chinese Website registries. China's central government is also backing the adoption of the new TLDs, introducing a new national policy on March 3, 2014 which mandates the use of Chinese domain names for all Chinese government websites. “The interest we’ve seen in these new Chinese TLDs is reminiscent of the rush for dot com names in the 90s,” said Tobias Flaitz, Sedo’s CEO. “This auction has shown how strong the market is for Chinese character domains, and we look forward to seeing how their values will evolve as the market matures.” The 30-day Landrush period of Dot Chinese Online and Dot Chinese Website concludes on April 24, 2014, with the TLDs’ General Availability beginning on April 28, 2014. Domain names in Dot Chinese Online and Dot Chinese Website are unrestricted and available from a worldwide registrar network. The auction event was sponsored by .CLUB...

重量级新中文顶级域名.在线和.中文网的所有者域通联达（TLD Registry）于今日确认，其首届大型现场拍卖会将于2014年3月21日在中国澳门举办。 域通联达CEO易书麒（Arto Isokoski）说：“为了迎接第一批新中文域名上市，在中国庆祝其抢注期是我们的最佳选择。我认为没有比澳门更好的庆祝地点。” 这场别开生面的现场拍卖会将在投资19亿美元兴建的澳门银河（Galaxy Macau）娱乐度假城举行，具体举办地点为世界排名前十的会员制私人会所红伶（China Rouge）。拍卖会将吸引中国和国际注册商和投资者中的风云人物（企业），还将通过Sedo域名拍卖平台在互联网上同步举行。 域通联达董事长狄克礼（Taneli Tikka）说：“红伶巧妙地融合了20世纪30年代上海的独特魅力和中国现代艺术品的特点。如果没有红伶会员的特别邀请，人们将无法进入其中目睹它的风华绝代，在这样极为私密和高端的背景下，我们场面盛大的优质域名拍卖会也将平添一份奢华和让人为之心动的情愫。” “持续一整天的现场拍卖会将在拍卖间隔时段穿插演讲嘉宾奉献的演说表演、制作考究的茶点和娱乐活动。”域通联达首席营销官夏明（Simon Cousins）说道，“为了打造一场新颖别致的拍卖盛会，让我们的优质域名呈现在最适合的地点，我们投入了整整六个月的时间和精力。” 拍卖会将以3月20日（周四）同样在澳门举办的“抢注期首日庆典”作为开始。“我们的抢注期庆典将采用中国南方的传统风水仪式为.在线和.中文网“破土动工”。”夏明（Simon Cousins）说，“我们根据中国老黄历仔细挑选了所有重要事项的开办日期，因此，我们的优先期、抢注期和正常注册期都是黄道吉日。我们的特邀嘉宾将有机会通过域名行业史无前例的方式感受中国和澳门。” “我们在时间的选择上充分考虑到了嘉宾的便捷。”域通联达注册商关系总监柏平凯（Pinky Brand）说道，“新加坡ICANN会议将在3月23日周日举办，我们大部分的嘉宾都将选择在我们的庆典活动结束后飞往新加坡参会。”从澳门/香港飞往新加坡的所需时间不超过四小时。 “为了迎合.在线和.中文网为期两天的庆典需求，我们特别制作了一个微型网站，现已正式上线：英文版是：tldland.cn/auction，中文版是：域通联达.在线/拍卖。”域通联达高级公关经理张煜苗（Lillian Zhang）说道，“有关我们为期两天的完整庆典议程，现已在线发布。行程安排、合作企业和拍卖品的具体细节将在随后的几周内通过这个微型网站进行发布。” 关于域通联达（TLD Registry）和澳门现场拍卖会（Live Auction Event in Macau）的咨询事宜，请将英文邮件发送至夏明（Simon Cousins）（邮箱为：simon.cousins@tldland.cn），中文邮件发送至张煜苗（Lillian Zhang）（lillian.zhang@tldland.cn）。 域通联达（TLD REGISTRY）简介 域通联达有限责任公司是一家跨国互联网域名注册局，拥有两个重量级中文互联网新顶级域名.在线和.中文网的专有管理权。域通联达有限责任公司由芬兰的互联网企业家创建，公司成立于爱尔兰，员工包括来自北京、香港、赫尔辛基、纽约、奥斯汀和奥斯陆的专业人员以及域名行业的资深人员。域通联达的主要投资者是芬兰的Vision+基金以及天使投资人。...

TLD Registry Ltd, the home of the essential new Chinese TLDs Dot Chinese Online (.在线) & Dot Chinese Website (.中文网) confirmed today that its first major live auction event will be staged in China's Macau on March 21, 2014. TLD Registry's CEO, Arto Isokoski said, "As the first new Chinese gTLDs to come to market, it's only fitting that we celebrate our Landrush period in China. I can think of no better place for our celebration than Macau." The innovative live auction will be held in China Rouge, one of the world's top-10 private members' clubs, at the US$1.9 billion Galaxy Macau entertainment complex. The auction event will draw a who's who of Chinese and international domain name registrars and investors, and will be simultaneously held over the internet, utilizing the Sedo domain name auction platform. TLD Registry's Chairman, Taneli Tikka said, "China Rouge is a stunning combination of Shanghai 1920s glamour and contemporary Chinese art. The ambiance of China Rouge, which is exceptionally difficult to gain entry to wtihout a member's invitation, presents a dramatic and luxurious backdrop to the auction of our excellent premium domain names." "The all-day live auction event will feature expert speakers, fine refreshments and entertainment in between the action," said Simon Cousins, the registry's CMO. "We've invested six months of effort to design an unforgettable event, and to showcase our premium domain names in the best possible place." The auction event will be preceeded by a first-day-of-Landrush celebration, also held in Macau, on Thursday March 20. "Our Landrush celebration will feature a traditional southern Chinese feng shui ceremony to mark the "ground breaking" of Dot Chinese Online and Dot Chinese Website," said Cousins. "We've carefully synchronized all of our key dates to the ancient Chinese almanac, so that our Sunrise, Landrush and General Availability dates fall on auspiciously lucky days. Our invited guests will have the opportunity to experience China and Macau in a way unprecedented in the domain name industry." "The timing couldn't be more convenient for our guests", said Pinky Brand, TLD Registry's registrar relations head. "With the Singapore ICANN Meeting beginning on Sunday March 23, most of our guests will choose to take a short flight to Singapore right after our celebrations conclude." Flying time from Macau/Hong Kong to Singapore is less than four hours. "A special microsite for the two day celebration of Dot Chinese Online & Dot Chinese Website is online now, at tldland.cn/auction and, in Chinese, 域通联达.在线/拍卖," said Lillian Zhang, Senior Communications Manager for the TLD Registry. "The complete agenda for our two days of celebrations is online now, and specific details on travel logistics, partnerships and auction lots will be made available from that microsite over...

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